2010 Artist’s “Marketing Postcard”
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“I did great! Can’t believe this June weather and the crowds. I want this same spot next year!” Ann, Colorado
HELPFUL BUSINESS TOOLS FOR ARTISTS AND CRAFTERS
Positive Tips for success…
- Project a positive and upbeat attitude at all times.
- Keep a guest book to accumulate names and addresses for your email or mailing list.
- Mail or email a personalized flyer to your customers with a list of your upcoming shows once you are confirmed.
- Be flexible and accommodating to your customers. Keep your promises for deliveries, special orders, etc.
- Market yourself. You are your own best salesperson. Keep your display updated with new and exciting work.
- Greet your customers with a friendly smile – but give them space to browse.
- Display your name and prices.
- Proudly present your bio and business cards.
- Send your bio to us along with photos of your creating your or selling or in your booth.
- This is excellent for pre event stories in magazines and newspapers.
- Send high-resolution slides or photos to us for use in ads and media kits.
- Take pride in your personal appearance.
- Dress for success! Maintain your canopy, walls, browse boxes and pedestals and keep all in new condition.
- When someone shows interest in your work offer any inspirations or background on the image / sculpture.
This creates a personal bond between the patron, the work and you. - Take responsibility for your own success. The Town Art Show gives you the opportunity to participate in an art show, but cannot guarantee your sales. That is up to you!
The above steps can lead you to success at the Town Art Show
Now for a few DON’TS…
- Don’t fail to get your customers’ addresses for your mailing list.
- Don’t sit in the back of your booth and read a book.
- Don’t ignore the customers who are in your booth.
- Don’t pre-determine your customers’ buying capabilities based on their appearance.
- Don’t skip the shower or wear the same clothes you wore at set up.
- Don’t smoke cigars or cigarettes in your booth.
- Don’t be inflexible when it comes to your customers’ satisfaction. It can hurt future sales for everyone.
- Don’t let your artwork and booth become stale, outdated and boring.
- Don’t project a negative attitude towards customers and fellow artists
